B2B startups don’t fail because of lack of effort.They fail because of lack of clarity: too many options, not enough focus, and no clear direction.
If your deals take too long to close, something is Broken. 👉 We fix what’s blocking them in 3
No theory. Real decisions. Real movement
For B2B startups with a validated product
I work hands-on with you to activate the core of your sales system. Real deals. Tangible results. ☑︎
👋 About me
I help founders, VCs, and accelerators improve B2B sales
I’m Jorge Araluce. 25+ years in complex B2B sales.
I’ve led teams at companies like Cisco and built technology startups from scratch.
I’ve seen the same pattern again and again:
It’s not a lack of effort. It’s not a lack of product.
It’s the lack of commercial structure at the right stage.
I work with technical founders who need to convert traction into real decisions.
If you’re looking for clarity and execution, let’s talk.
Where can I help? Each intervention addresses a specific sales scenario
DEAL UNBLOCKING
Your pipeline is lying to you… and it’s costing you real opportunities
👉 Turn stuck opportunities into clear decisions (or drop them)
From noise → to real signals
Where deals get stuck → decision or next step
“We have opportunities… but nothing moves”“The demo goes well… then silence”
The problem
Too many opportunities. Very little real progress.
It’s not lack of activity.
It’s lack of decisions.
👉 You’re busy… but not moving forward
The solution
👉 Know exactly what to do to move a deal forward… or drop it
How we work
We go into 3–5 real deals that are currently stuck and decide what to do with each one
1. What’s real vs what’s not
- what’s missing
- where the blockage is
- what needs to happen next
2. Force decision
- define the next step (with real conditions)
- assign ownership
- decide: move forward / redefine / drop
👉 we fix where deals break:
- demos that don’t drive decisions
- lack of commitment
- unaddressed objections
In 3 weeks
You’ll know which deals can move forward, which won’t and what to do with each one
What you get
✔ clear decisions on 3–5 deals
✔ concrete next steps
✔ messages to move them forward
✔ simple criteria to prioritize
Outcome
You stop chasing deals that won’t close
You focus on the ones that actually can
👉 a clean pipeline, without self-deception
Is this happening to you right now?
- You have multiple opportunities… but nothing is moving
- There’s interest… but no decisions
- You don’t know which deals will close and which won’t
👉 Then this is for you
How to start
Quick diagnosis (30 min)
We look at 1–2 real deals together.
You’ll see if there’s a clear blockage and how to fix it.
If it makes sense, we continue.
If not, I’ll tell you.
Or are you Ready to fix this now?
What actually changes in 3 weeks..
Not theory. Real situations from recent sessions.
🔴 CASE 1 — STUCK PIPELINE
BeforeMultiple opportunities, but nothing was moving.
No clear next step. No real commitment.
What we didWe reviewed a few deals and focused on one thing:
what is actually moving — and what is just activity.
Result (3 weeks)- 2 deals moved forward
- 2 deprioritized
1 dropped
→ The founder stopped chasing and started deciding.
Is your problem really pipeline… or focus?
If you’re talking to many people but not decision-makers,
if your message changes in every conversation,
or it’s not clear what problem you actually solve…
👉 this isn’t an execution problem — it’s a focus problem
👉 then you need commercial clarity
OPPORTUNITY CLARITY
The problem isn’t your pipeline… it’s who you’re talking to and what you’re selling
“We talk to a lot of people… but not the ones who decide”“There’s interest… but no real conversion”
The problem
Not all interest is real business
👉 it looks like traction
👉 but it doesn’t convert
- you’re talking to people who don’t buy
- the problem isn’t urgent
- the message changes every time
The reality
Many pipeline issues come from here:
👉 wrong customer
👉 low-priority problem
👉 unclear value
What we do
👉 Define exactly what to sell, to whom, and why now
No more activity.
More focus.
How we work
We start from real conversations:
- identify where real demand exists
- define the problem that actually gets bought
- make it clear in seconds
👉 no ambiguity
In 3 weeks
You’ll know exactly who to target, what to sell, and why now
Outcome
You stop talking to everyone
You start talking to people who can actually buy
Some deal problems aren’t execution.
They’re focus.
👉 If that’s the case, we work on this first
Want to talk ?
Conversations keep happening…
but nothing actually moves forward.
👉Read case
⚙️ How we work
This is a practical, straightforward process, based on your real challenges and the customer context.
1. We analyse a real blockage
No theory. We work on real opportunities, conversations, or active demos.
2. We focus on one core issue per week (three weeks)
- One intensive working session per week
- Direct application to real deals
- Actions and follow-up defined between sessions
- Specific deliverables (messages, structure, next steps)
3. We leave it operational
You leave with clarity, decisions made, and next steps defined, with assets in place.
4. If it makes sense, we scale it
This is part of a broader system that is ready, proven, and scalable.
What changes when we’re done
- No ambiguity in your pipeline.
- No non-committal meetings.
- No endless “in follow-up” opportunities.
- Clear decisions.
See more Cases & Testimonials
And does this scale?
If you catch yourself thinking, “I need to stop improvising”… you can level up and systematize.
Behind every intervention, there is a system
Interventions are not isolated fixes.
They’re part of a structured system designed so that:
- Decisions become repeatable.
- Sales don’t depend on the founder
- The Process can scale.
First we fix the bottleneck.
Then we systematize.
A modular sales system tailored to your startup, your sales approach, and your customers.
+testimonials
Sales is the #1 driver of your startup’s value.
What can you do today to improve your sales?
Still not sure?
Schedule a diagnostic session.
We’ll analyse your process.
If there is a blockage I can clearly help with, I will suggest a 3-week work block.
If not, I’ll tell you.
No obligation.
Choose your availability 👇
